What should I send after my Immersion Series ends?

At the end of my Immersion Series, I give people a choice.

Essentially:

"If you're interested in this thing I sell, click here and I'll tell you more about it."

If they don't click?

No problem.

They continue onto my regular newsletters.

But if they do click, they've just told me something.

They're interested.

And now I can respond differently based on that behaviour.

In Emailtopia, that's where an Automated Promotion comes in.

Instead of automatically sending every new subscriber through a sales sequence, the promotion is triggered when someone actually demonstrates interest in the thing I'm selling.

In other words:

Immersion Series → interested → Automated Promotion

or:

Immersion Series → not interested right now → newsletters

I like this because it means I'm not forcing every subscriber down the same path.

Someone who wants more information gets more information.

Someone who doesn't isn't suddenly bombarded with sales emails they never asked for.

And the person who isn't interested today isn't necessarily a lost customer.

They might become interested later.

That's why after the Immersion Series, I don't think the question should be:

"How do I get everybody into my sales sequence?"

It's:

"What has this person shown me they're interested in?"

Then respond accordingly.