I feel like all I see these days is content about how AI is going to obliterate my business.
It’s draining, like a never-ending barrage of depressing headlines.
But, I get it.
I’m going to lose my job, AI is going to bury me, and it’s going to take over the planet.
Humans are going extinct, and Earth will be inhabited by soulless machines.
😴 😴 😴
Excuse my little bit of sarcasm there, but I do realise people ARE being replaced by AI.
Of course, right?
AI can do some jobs better than humans.
I’m not naive enough to fight that reality.
It is what it is.
But instead of sinking into this quicksand of pessimism, I’d rather dig into solutions than get lost in all the doom surrounding AI.
Which is exactly what I’m going to do here in this article.
Now – AI is obviously is a MASSIVE subject.
But I’m not here to talk about AI in general.
I’m here to talk about AI in the world of marketing for coaches and course creators.
Because that’s where the real battle is for me.
So listen – I’ll be totally upfront.
I have no idea where AI is going or what kind of tidal wave it’s going to create in the world.
I’ll leave that up to the real experts and the LinkedIn trust-me-I-know-what I’m-talking-about folks.
But when it comes to you and I, I’ve got some convictions about where this is all heading.
And I’m sure you’ll have plenty to say about it too 😂
See – there’s one thing that has always been true and will NEVER change.
Humans crave connection.
Not surface-level, swipe-right-for-a-match connection.
Deep, human-to-human connection.
And honestly, that’s something AI will never be able to replicate.
Just take a glance at any text spat out purely by AI.
(Not the kind written by a human, then patched up with AI-generated filler.)
You can spot it from a mile away.
It’s almost comical how flat and soulless it sounds, even after ChatGPT’s hundredth upgrade.
So, my opinion is dead simple.
I don’t think it’s going to have the power anytime soon to write soulful, gut-punching text that moves people on a deep level.
But hey, who am I?
This is just what I’ve seen in my own little corner of the world.
Who knows – maybe AI is already marching down my street, ready to break down my door and drag me away in cuffs for even daring to speak against our future robot superiors.
But here’s what it all comes down to.
Humans need connection. And when we lose that connection, we ache for it even more.
That’s what I believe is happening right now with AI.
So, let’s zoom out and think about this for a second in a way that’s real for you and I.
Out of all the newsletters and promotional emails crowding your inbox right now, how many do you actually take the time to read?
How many do you open no matter what, because you want to see what’s inside, not because of some clickbait subject line?
For me? There are only a handful of businesses that make me open their emails because I genuinely enjoy reading them.
The rest? 99.9% of them go straight into the trash without a second thought.
Every now and then, something catches my eye, and yeah, I’ll click.
But let’s be real – I’m clicking because the hook baited me, not because I care about the business.
And here’s the thing;
A ton of the emails I delete are written by real humans.
NOT by AI.
Think about that for a second.
Actually, read that again and really let it sink in.
If actual humans are struggling to build a connection with their audience through email, how in the hell is AI going to do any better?
Especially when people are feeding it content that’s already doing a shitty job in the first place.
It’s madness.
The difference now is that instead of living with the mess they’ve made, people can pass off their problems to an AI and cross their fingers, hoping it’ll magically fix everything.
Sure, sometimes AI pulls it off and does a better job.
But let’s be honest – that’s not the real reason people are leaning on AI.
They use it because it saves time, the one thing we can never get back.
And here’s the reality:
It’s still not doing the job that matters most.
Building a deep connection with your audience.
So, am I sweating about AI?
Not really. I’d rather keep my focus on the upside.
And one of the biggest positives I see is this:
As more and more people trade connection for convenience, leaning on AI to do their heavy lifting, it gives you and me a golden opportunity to stand out.
We zig when everyone else zags.
And that, my friend, is how we keep ourselves at the top of our game.
But I want to make one thing crystal clear.
I love AI. It’s a tool, and an exciting one at that.
(In fact, I used ChatGPT to help me edit this very text)
What scares me isn’t the AI itself.
It’s the fact that most people don’t know how to work with AI without getting eaten alive.
For most, it’s this shadowy monster lurking under their bed.
Waiting to jump out and snatch them in their sleep.
But for me?
It’s a tool I control.
It doesn’t control me.
And that’s the difference.